Announcing a new tea collaboration!
But first, a fun little backstory.
A while back, I had a random meeting with a guy named Brian while I was attending the launch party for a tea-beer collaboration I did with my good friends at Alementary, called Before Sunset. He happened to be one of the head honchos at NJ’s famous gourmet food and booze outlets, Bottle King. We ended up talking tea, as inevitably happens with me, and he liked what I had sampled for him. Shortly later, they started to carry our tea (still do, in case you are ever looking for us out in the public).
A few weeks later, I dropped in for a quick check-in and Brian had just gotten out of a meeting. He introduced me to the guy he’d met with named Seth, who was a beer rep, and I gave him my card. The next day I got a email from the owner Jamie and head brewer Evan from the brewery he worked for down in South Jersey, who was interested in working on a new project and wanted to sample some tea, which I gladly obliged.
Today, I am pleased to announce the result of this completely serendipitous journey, a truly unique and wonderful collaborative effort I did with Forgotten Boardwalk Brewing in Cherry Hill, NJ: J’aime Sparked (hard) Seltzer.
This is the first time a brewery in NJ has created a hard seltzer!
The idea behind its creation was to have a refreshing product that is not cloying with sugary sweetness like most hard seltzers currently on the market. The flavor is of delicious citrus from tangerines, a gentle berry tartness from hibiscus that finishes quite refreshing like a Rosé, with notes of apple and pear, and a bit of crispness with just a hint of tannins from our very own Great White white tea. It is truly tasty and quite refreshing!
Best of all, we are continuing to work together towards the development of other flavors and intend to launch new flavors in the near future, so stay tuned!
You can find J’aime Sparked Seltzer on tap at the following locations:
Farm and Fisherman – Cherry Hill
Wingcraft – Atlantic City
End of Elm – Morristown
The Mohawk House – Sparta
Midland Brew House – Saddle Brook
The Office Beer Bar & Grill – Ridgewood
You can find J’aime Sparked Seltzer in cans at the following liquor stores:
Bottle King Locations: Glen Rock, Livingston, Wayne, Hillsdale, Glen Ridge, Ledgewood, Morris Plains, Ramsey, Chatham
Wegman’s Locations: Cherry Hill, East Hanover, Montvale
Joe Canal Egg Harbor Locations: Fire Road & Black Horse Pike.