You may recall that, about a year and a half ago, Absolut Vodka announced its next flavor in its “City Series” as Boston. The vodka was lightly infused with elderberry and tea, and scored pretty high on the Sommelier Scale of Tea-liciousness.
Now our friends at Absolut have taken the local taste international, re-releasing the flavored vodka under a new name: Wild Tea. I’m glad to see that there is a genuine thirst for tea-infused products out there, a sure sign that tea has still not reached its full potential!
Check out this making-of video for the Wild Tea marketing campaign: